Critero’s State of Mobile Report for 2015 showed that mobile accounted for 34% of all e-commerce sales, globally. There are an ample number of businesses that are already focusing on mobile app development to ensure their customers are happy. The truth is, mobile app development has become an inevitable part of the business world. There are certain things you should consider to make your online presence over mobile feature rich.
Customer satisfaction is an integral part of an e-commerce business and you will not be able to succeed if your customers are not satisfied. Word of mouth is crucial for every business. If customers are not satisfied, they will not spread the word. Moreover, they will prefer someone over you and recommend them. The first thing is to stay updated and trendy. Keep up with the latest trends if you want to impress your customers.
It is important to understand that any mobile app experience starts from its appearance. You need a visually appealing mobile app that attracts users to download and use it. Unless you can attract users to your app, how do you expect them to have an experience that the app carries across. First impressions are important for the success of your app.
When a user arrives at your online business, they will search for smooth navigation and a search button to take them across. If they find these, they will stick around. This is the first stage of the mobile app development process to make sure that you create a great first impression.
By adding a mobile wallet, you will increase your chances of success. Customers will stick to your app without wandering to other payment options. A payment gateway is an interface that securely connects your customers with the payment system. A payment gateway is safely embedded by using a payment processing framework with a secure SDK. Some of the secure payment gateways are PayPal and Stripe.
Push notifications is another way by which customers learn about the new products and offers. Integrating an interactive push notification system lets you send interesting updates to users every day.
Make sure that you do not go overboard while listing down the most important features for your app. The most crucial of them all is User Experience. Create a user experience that enables your user to identify the feature/function they are looking for. With the correct usage of design elements such as text alignment, image placement, color selection, and logo etc you can direct the user’s attention and help them focus on the things that might convert them to buyers.
Develop New Features by Experimenting with Advanced Tech
Augmented Reality SDKs and face recognition API’s will create a user experience that brings you closer to your customers. It will take your e-commerce to a whole new level. Entrepreneurs are going the extra mile to provide the best services to your customer. The emergence of AR and VR are seen as the two tools to offer the best experience to customers. For example- People find it tiring to walk around to shop for clothes or cosmetics etc which brings us to the experience that AR and VR offer. People can get a deeper insight on the product by having a real life experience from anywhere at anytime.
You can even create a feature that lets the user take their pictures and virtually try on the product they are interested in buying. Similarly, you can take a picture of the product you want and with the image recognition feature, the app will present the product that closely resembles the product in the picture.
It has been proved repeatedly that shifting to latest technology can boost your e-commerce business. Even though it is a drastic change, it is essential to stay up-to-date with the recent mobile technologies. It keeps customers engaged with your app and increases the level of satisfaction.
With a vision to innovate, Copper Mobile provides a team of world class designers, developers, and managers offering mobile apps equipped with the latest technologies and features.