Do you have a mobile first application development strategy ? – Copper Mobile

Enterprise space is changing rapidly with the invasion of mobile and there is no dispute that mobile apps are the future of digital business. Mobile apps are becoming key part of enterprise IT along with cloud, analytics, and social media tools.

In reality, enterprise mobile apps aren’t apps at all — they’re solutions to key business problems. With the proliferation of handheld devices, mobile appification can enable high quality user experience for employees, customers and prospects to drive important success metrics for your business.

However, many businesses are not ready to face the challenges that mobile proliferation in the workplace bring to the Enterprise IT environment; multiple platforms and devices, BYOD and Operating systems create a complex environment. It is imperative to have an overarching mobile app strategy to ride this wave and make the most of it.

What does mobile-first strategy mean to your business?

“By 2017, 100% of the line of business (LOB) apps in customer-facing roles and 75% of LOB apps in internally-facing roles will be built for mobile-first consumption.” – IDC

The mobile first strategy refers to businesses focus to design their products for mobile phones or devices before making designs for traditional desktop and laptop computers. It is not only about doing mobile strategy implementation first, but also doing mobile plus i.e., ensuring that mobile is in full integration with other IT initiatives like cloud, big data etc.

The need for “mobile-first consumption” is also emphasized in a recent 451Research study, “for the first time, more companies (40%) are going to prioritize the mobilization of general business apps over the next two years, compared with those just prioritizing mobilizing field service and sales teams.”

Businesses are currently not equipped to handle a mobile-first approach. The main impediment is handling legacy applications – primarily done via websites (both internal and external). There has to be a paradigm shift within the enterprise to look at “information-consumption” from a completely different angle. That is exactly what Copper Mobile enabled for Westinghouse. Copper Mobile collaborated with Westinghouse to build a backend application that allowed the supervisor to create tasks, along with priority, for his/her team. The field engineers could track their priority tasks and timelines through the mobile application. The app also lets them post progress updates on those tasks instantly. Real-time metrics on the web-based project management dashboard ensures visibility into the location, status, and capacity of field resources. This allowed for a more effective utilization of resources, saving the company both time and money.


Mobile appification is not about shrinking your website and dumping it on a small form factor. It is about integrating your mobile with your overarching business strategy to drive business growth.

Copper Mobile believes in an integrated strategy where mobile becomes part of the larger IT initiative. That is why, we have in-depth talks with our customers about their business, their industry, their process and their strengths. This approach helps us develop a solid mobile strategy that is unique for each customer’s environment.

We’ve worked with some of the world’s largest companies (Texas-Instruments, Coca Cola, Visa, eHarmony and more) to help them navigate the ever-changing mobile landscape and become trusted advisors in their technology strategy decisions.

Do you want to create a strong mobile strategy for your organization? Partner with the leader in mobile application development. Contact us today to start the conversation.

Image Credit: IBM/Apple via Flickr

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